The Most Successful Email Subject Line Ever—and How It Relates to You

An email marketing company called Aweber studied millions of email subject lines and discovered the most successful subject line ever. This email subject line delivered stellar results—an average email open rate of 90%!

That means 9 out of 10 people who received an email with that subject line opened it. Those of us in the email marketing industry know an open rate of 90% is almost unheard of, since average email open rates are more like 23%.

So what is the most successful email subject line ever?

It’s “You Are Not Alone.”

Evidently the drive to be known by others, to go through things together, and to belong, is a very powerful motivator—more powerful than any other motivator to get people to open your email.

What does this have to do with you? As an energy manager, you may often feel alone. Maybe you use technology that seems foreign to you, are the sole defender of your cause, or feel overwhelmed with projects and deadlines. We’re here to help.

Our annual software training conference is coming up April 28-30. One of the top reasons people attend the Catalyst conference is to network with our staff and other users. They want to know they’re not alone. And they’re not.

Here’s a list of the organizations that have already registered for the Catalyst conference:

We’d love to come alongside of you and introduce you to others who are trying to solve the same problems you are.

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